The Success Story of Chris and Natasha Ashton – Fetch by the Dodo (erstwhile Petplan)

Chris and Natasha Ashton are a couple who are both businesspersons and set up Fetch by the Dodo, a New York-based pet insurance provider. Fetch by the Dodo offers insurance for the pet parents to compensate for veterinary expenses.

What type of company is Fetch by the Dodo?

Fetch by the Dodo is a privately-held company.

To which industry does Fetch belong?

Fetch by the Dodo belongs to the pet insurance industry.

When did Fetch come into existence?

Fetch by the Dodo came into existence on September 11, 2003, nineteen years back.

Where have Chris and Natasha Ashton set up the central office of Fetch?

The headquarters of Fetch is situated at 101 Greenwich Street, New York City, New York, USA.

Which area does Fetch serve?

Fetch by the Dodo serves both Canada and the United States.

How many employees work for Fetch?

More than 200 people are employed with Fetch.

Fetch Timeline


Chris and Natasha Ashton set up Fetch in September 2003. They were husband and wife enterprisers who felt the need to establish such a company once they came across a huge veterinary bill. In November 2003, Fetch Inc. received a special permit to run the Petplan label in the US.


In July 2006, Fetch Inc. commenced marketing its initial pet insurance policies. Subsequently, they began online sales of policies afterward that year.


In November 2008, the firm introduced fetch! a slick quarterly pet health periodical.


By 2014, Fetch Inc. forged collaborations with vet doctors, animal refuges, and health insurance vendors to assist in selling 120,000 policies.


Paul Guyardo became the new CEO of Petplan in 2019. Warburg Pincus, a private equity company, took it over the same year.

At that point, the company had a workforce of two hundred staff, and its yearly sales amounted to US $130 million. Since the merger, Fetch Inc. forayed into technology, incorporating a smartphone application for accessing and conversing about insurance coverage.


The Dodo, a US-based digital publisher and media brand concentrating on animal storytelling, acquired a minority shareholding in Petplan in 2020, and its name was modified to Fetch by the Dodo.

What are the products designed by Natasha and Chris Ashton?

Petplan provides insurance products for pets in the US. It covers dogs and cats starting at six weeks of age with yearly assistance varying from US $2,500 to limitless.

Petplan widened its insurance coverage throughout the COVID-19 pandemic period.

The new facility addressed the healing of a Covid-19 infected pet, the embarkment of a pet when a pet parent was contaminated, every essential veterinary call, and including a pet parent to coverage.

The pet insurance products and services of Fetch by the Dodo can be broadly categorized into the following:

Puppy insurance Kitten insurance

The pet insurance coverage by Fetch by the Dodo is one of the best in the market, with coverage for sicknesses and injuries such as:

  • Prescription drugs and add-ons
  • In-house, virtual, and office visits
  • Emergency veterinary calls
  • Physical treatment
  • Hospital stays
  • Surgical procedures
  • Allergy
  • Ultrasounds
  • CT scans & X-rays
  • Breed-oriented concerns, such as hip dysplasia
  • Blood tests
  • Illness-visit examination charges
  • Specialists
  • Diarrhea & Vomiting
  • Lab tests
  • Poisons & gulped articles
  • Inborn & genetic problems
  • Gum ailment
  • Every tooth covered
  • Cancer therapy
  • Insulin & Diabetes
  • Therapy for aggression and separation anxiety
  • Chiropractic care and acupuncture

Fetch by the Dodo Management

Paul Guyardo (President & CEO)

Paul Guyardo serves as the Chief Executive Officer and President of Fetch by the Dodo, a Warburg Pincus portfolio firm. Paul is a professional at expanding D2C (direct-to-customer) subscription enterprises gainfully. Guyardo has effectively supervised marketing, sales, planning, functioning, and data analysis for multi-billion dollar conglomerates.

Statistics tell it all.

Currently, the Fetch covers 282,211 pets with its 210 team affiliates. There are 172 pet parents directly associated with Fetch. The company thrives with its three prime office locations in King of Prussia, Pennsylvania, FiDi in New York City (Head office), and Winnipeg. Besides, the company has set up multiple remote-friendly kitchens and sitting rooms throughout North America.

Fetch has earned considerable reliability.

Fetch by the Dodo is a reliable one-stop solution for no-kill shelters in Canada and the US, namely:

  • Brandywine Valley SPCA
  • Humane Society of Tampa Bay
  • Charleston Animal Society
  • Jacksonville Humane Society
  • Ontario SPCA and Humane Society
  • North Shore Animal League America
  • Oregon Humane Society

What’s the philosophy behind setting up Fetch by the Dodo?

Chris and Natasha Ashton always believed in caring for people who took care of their beloved pets. In a nutshell, they aimed to make vet bills affordable for every pet parent. They always strived to protect the pet parents in how they look after their pets.

Project Street Vet: A gem of a foundation for the pets of homeless people

Fetch by the Dodo takes pride in aiding Project Street Vet. It is a non-profit organization that offers free-of-cost veterinary services to the pets of homeless individuals. During the year’s close, they will equate every contribution people make dollar for dollar, with a cap set at US $101,000. Collectively, the foundation will assist in providing over five hundred fifty pets the attention they merit. So, Fetch doubles the donation amount via self-contribution to boost the endowment.

For how long has Natasha Ashton been associated with Petplan?

Natasha was associated with Petplan as a whole-timer for an extensive period spanning 16 years and five months. She served as the Co-Founder, Chief Marketing Officer, and Co-CEO of Petplan Pet Insurance North America.

For how long has Chris Ashton been associated with Petplan?

Chris Ashton has served as the Co-Founder and CEO of Petplan from September 2003 to October 2019, covering 16 years and two months.

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