The Success Story of Rashi Narang, HeadsUpForTails

Rashi Narang is the founder of HeadsUpForTails, one of India’s best online pet stores. In 2006, Rashi adopted a sweet Labrador puppy named Sara. It was a major turning point in her life. While searching for the most pet-friendly products for her beloved, Rashi surfed all the pet stores in the country. However, she was let down by what she found.

How did it all start for Rashi?           

When she failed to find the very best for her new family member, Rashi resolved to commence making what was needed for her. Rashi also felt that there have to be other pet parents like her who desire the best products for their beloveds. This is how the idea for HeadsUpForTails came into being.

Presently, HeadsUpForTails is a stalwart in the pet domain in India, with more than 60 outlets throughout the country and a formidable web presence via its portal www.headsupfortails.com.

What is the objective of HeadsUpForTails?

The fundamental objective of HeadsUpForTails is not just to remain a leading brand in the market but, more significantly, to turn into data sharing collaborator for dependable and blissful pet raising.

HeadsUpForTails’ journey to success

1) The company has carved a fresh niche for itself from beginning in a tiny space to getting its handsome retail opening in 2008 as a small stall at the New Delhi-based Select City Mall.

2) In 2016, Ridhima Coelho and Sandeep Atmaram, originators of Paws The Pet Store based in Bengaluru, arrived at the project as Co-Founders. During this amalgamation, Atmaram and Coelho operated two outlets in the city.

3) HeadsUpForTails added one outlet at one time. Before they were aware of it, they had 48 outlets in 10 separate cities. There were thirty pet spas also.

4) Presently, their group of pet professionals has manufactured more than a hundred India First pet goods, and they keep on delivering assistance for the 200,000 furred family members throughout India.

5) The voyage of HeadsUpForTails has been an action-packed expedition, full of morals and more affection than they had anticipated.

What is Rashi Narang’s academic background?

Rashi did her Bachelor of Business Administration from Cardiff University / Prifysgol Caerdydd. Subsequently, she did M.Sc in Human Resource Management from The London School of Economics and Political Science (LSE) with 1st class Honors in 2005. Ms. Narang also received her Stanford Seed transformation program certificate from Stanford University Graduate School of Business.

How much experience does Rashi Narang have?   

In March 2004, Rashi joined as an HR intern at Hindustan Unilever Limited. She was entrusted with the exclusive responsibility of the training endeavors that Hindustan Unilever Limited’s network segment lately introduced throughout the country.

In March 2005, after her brief stint with Hindustan Unilever, Rashi joined Citigroup as a human resource management associate aiding the tech and operations team.

After quitting Citigroup in April 2006, Rashi had the biggest stint in her professional life with HeadsUpForTails. She is the organization’s founder and has been associated with it since February 2008, a term spanning fourteen years and nine months.

Rashi Narang Philanthropy 

HUFT (HeadsUpForTails Foundation)

Other than operating a whole-time or permanent profit-seeking retail, production, and planning store, the company operates its specific Heads Up For Tails Foundation.

Via this foundation, their goal is to rejoin their world with creatures so that we all can discover a place for serene co-existence.

The job done via the HeadsUpForTails Foundation features managing grassroots campaigns that comprise nourishing campaigns, sterilization campaigns, adoption campaigns, and arranging reflective collars for stray dogs, both autonomously and in partnership with other nongovernmental organizations.            

Through the organization, HeadsUpForTails has been competent enough to satisfy one more very old aspiration – to assist needy creatures through the Heads Up For Tails Foundation, which performs some astonishing jobs they are quite proud of.

What are the specialties of HeadsUpForTails run by Rashi Narang?

  • More than 5,000 pet products
  • One hundred India First merchandise
  • More than 80 brands
  • Presence in ten Indian cities
  • More than 45 outlets
  • Over 25 pro pet spas

Pet parents can buy everything for their cats, dogs, and other furry creatures and shop by their lifestyle or breed. There is a HeadsUpForTails blogs section on the official website, which offers handy tips on dog, cat, and other varieties of pet parenting. Rashi has taken care of every nook and corner of his company so that it can fulfill all the requirements of the astute pet parent.

What are the brands with which Rashi Narang tied up?

The various brands that have tie-ups with HeadsUpForTails are the following:

  • Aeolus
  • Acana
  • All For Paws
  • Alicia Souza
  • Arden Grange
  • Applaws
  • Bayer
  • Awesome Pawsome
  • Bellotta
  • Beaphar
  • Bio-Groom
  • Better Than Basic
  • Bramton
  • Boo Boo’s Best
  • Canine Craving
  • BRUNO’S WILD Essentials
  • Captain Zack
  • Canine Creek
  • Cats Best
  • Cataholic
  • Chappi
  • Cesar
  • Dogaholic
  • Chip Chops
  • Earthbath
  • Drools
  • Farmina
  • Ecoworks
  • First Meow
  • First Bark
  • Flexi
  • Fish4Dogs
  • Get Naked
  • Forcans
  • Gnawlers
  • GiGwi
  • Happi Doggy
  • Goodies
  • Heads Up For Tails
  • Harringtons
  • Himalaya
  • Hill’s
  • IMAC
  • IAMS
  • Isle Of Dogs
  • Intersand
  • Kennel Kitchen
  • JerHigh
  • Kittos
  • Kit Cat
  • KONG
  • Kitty Yums
  • Let’s Bite
  • Little BigPaw
  • M-Pets
  • Me-O
  • Nature’s Miracle
  • My Beau
  • Nylabone
  • Nurture Pro
  • Outward Hound
  • Orijen
  • Pedigree
  • PawZ
  • Pet Naturals
  • Pet Head
  • Petkin
  • Petsport
  • Petmate
  • Piramal Nextgen
  • Petstages
  • Purina
  • Purepet
  • Rena
  • Reliq
  • Royal Canin
  • Resploot
  • Sava Vet
  • Ruffwear
  • Schesir
  • Savic
  • Simple Solution
  • Sheba
  • Taste Of The Wild
  • Skouts Honor
  • Tickless
  • Temptations
  • TropiClean
  • Trixie
  • Twistix
  • True Hemp
  • Versele Laga
  • Urine Off
  • Vitapol
  • Virbac
  • West Paw
  • Wahl
  • Whiskas

What are the awards and accolades won by Rashi Narang?

Rashi Narang has attained the following awards and accolades during her professional stint:

  • IIPTF Pet Entrepreneur of the year -April 2021
  • BW Businessworld Woman Entrepreneur of the year – April 2021
  • World Branding Awards – June 2019
  • World Branding Forum – World Branding Award June 2017
  • Shethepeople TV – Shethepeople TV Digital Women Awards – October 2017
  • Tie Delhi, Kallari Capital, Lufthansa – Lufthansa Runway to Success August 2016
  • Digital Women’s Award- Most Innovative Concept – November 2016

Senior Management Team by Rashi Narang

Rashi has created a senior management team for the pet care company, comprised of individuals and pet parents with varied profiles. Jointly, they introduce a cornucopia of experience transcending sectors like retail, business, management advisory, HR, and finance. Besides, the team has skills in canine activities, training, and interpreting creature communication.

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