About Company

The Spruce provides handy and real-life advice and motivation to assist customers in creating their finest homes. From horticulture to beautifying tips to amusing house renovation how-tos, The Spruce has everything to help you.

The Spruce aids over 32 million subscribers every month to get the data they require for retiling their restroom, modernizing their furnishings, developing their backyard, or just undertaking a to-do register.

The 20-year-firm archive of over 14,000 items of content will aid you in smartening up your area, titivating your garden, and improving your residence.

The Spruce is a component of The Spruce household of websites which comprises the following:

• The Spruce Pets
• The Spruce Eats
• The Spruce Crafts

It encompasses house renovation, decoration, cooking guidelines, culinary skills, handicrafts, and pets.

The Spruce label ranks among the best three biggest lifestyle ownerships online as laid down by comScore, a top Internet evaluation firm.

The Spruce features more than 45 professional authors—the team comprises the following people:

• Landscape gardeners
• Proficient service providers
• Recipe book writers
• Professional cooks
• Distinguished fashioning bloggers
• Licensed veterinary experts

These professionals have comprehensive experience in their particular domains and skills in their subjects. As an organization, The Spruce is entirely dedicated to multiplicity, fairness, and incorporation.

What are the products and services provided by The Spruce?

The products and services of The Spruce are available in the following categories:

Home Décor

• Furnishing
• Room layout
• Tiny areas
• Design/layout patterns
• The Spruce Best Home Paint
• Feng Shui

Garden

• Houseplants
• Plants A to Z
• Pools
• Landscape gardening
• Outdoor rooms
• Pests & Concerns
• The Spruce Gardening Review Board
• ‘In the Weeds With Plant People’ – A fresh series from the company

Cleaning

• Organizing
• Cleaning
• Pest Control
• Laundry
• The Spruce Cleaning Review Board

Home Improvement

• Painting
• Specialties & Skills
• Bathroom
• Kitchen
• Exteriors
• Interior Remodeling
• Home Services
• Outdoor Construction
• The Spruce Home Improvement Review Board
• Green Improvements

Celebrations

• Advice & Etiquettes
• Weddings
• Birthdays
• Parties & Events
• Graduations

What To Buy

• Furniture
• Bedding
• Gifts & Holidays
• Vacuums
• Cleaning merchandise

Where is the corporate office of The Spruce located?

The firm’s corporate office is located at 28 Liberty Street, New York, NY.

How does The Spruce test products?

When the customers view The Spruce Accepted emblem on a good, they can rely that it lives up to their expectations regarding excellence, worth, and blueprint. The company has set up a state-of-the-art testing lab for testing products in Des Moines, Iowa. Besides, there are long-standing lifestyle testing facilities at the residences of the editors and bureaus. The testing squad of the company always partners with specialists such as electricians, expert pipe fitters, artisans, craftspersons, and HVAC technicians. The objective is to make sure that every brand review is foolproof and unprejudiced.

What are the awards and recognitions achieved by The Spruce?

The various awards and recognitions attained by the company include the following:

• Winner – 2020 Digiday Media Awards, Category – Best User Experience
• Gold Winner 2022 – The Telly Awards, – Social Video Series: Category Instructional
• Winner – 2019 Communicator Award, Category: User Experience
• Winner – 2020 Folio: Eddie and Ozzie Awards, Category Video, Honorable Mention
• Finalist – 2019 Folio: Eddie and Ozzie Awards, Category How-to/Instructional
• The Spruce x Lowe’s Clever Kitchen Hacks Campaign, 2019 The Telly Awards, (Single: B2C – Silver, Single: DIY / How-to – Silver, Campaign: B2C – Bronze)
• Winner – 2018 Communicator Award, Category General Lifestyle
• Winner – 2019 W3 Award, Category Lifestyle Website
• Winner –Silver, 2018 Davey Award, Category Lifestyle-Websites
• Winner – Silver, 2018 W3 Award, Category Visual Charm– Experience, Website Characteristics

The Spruce Management

Courtney Mason (General Manager and Vice President)

Courtney Mason serves as the Vice President and General Manager of The Spruce, The Spruce Crafts, The Spruce Pets, as well as MyDomaine.

In December 2021, before becoming a part of Dotdash Meredith, Ms. Mason served as the VP of Paid Products division at Meredith Corporation. There she spearheaded all business-to-consumer (B2C) endeavors with a team of 50 personnel.

Earlier, Courtney headed fresh product design with Time Inc. She commenced her professional life as a management advisor with Bain & Company. There she had the responsibility to function in development planning and new merchandise design ventures for customer products (CPG) and retail customers.

Courtney enjoys fifteen years of experience in development planning, business-to-consumer promotion, overall supervision, enterprise growth, and collaborations.

Courtney received her Master of Business Administration degree from Kellogg School of Management, Northwestern University, specializing in Finance, Marketing, and Social Enterprise. She also has a B.S. degree in Accounting and Finance from the McIntire School of Commerce, University of Virginia.

Mélanie Berliet (Group General Manager and Senior Vice President)

Mélanie Berliet serves as the Group General Manager and Senior Vice President of the Home & Design unit with Dotdash Meredith, supervising the following:

• Real Simple
• Better Homes & Gardens
• The Spruce (Pets, Home, and Crafts)
• Southern Living
• Martha Stewart Living
• MyDomaine
• DailyPaws

Before getting associated with Dotdash Meredeth in 2018, Berliet served as Thought Catalog’s Chief Editorial Director. There she guided all the content projects and handled tactical collaborations with a group of twenty official authors, functioning as the link between the marketing unit and columnist team.

Ms. Berliet enjoys fifteen years of experience generating, handling, releasing, and editing lifestyle content throughout various platforms. Mélanie has functioned as an author and creator of labels such as Vanity Fair, MTV, New York Magazine, Elle, Cosmopolitan, The Atlantic, Esquire, Salon, and iHeartRadio. She commenced her professional life as a market analyst in the Fixed Income Segment of Credit Suisse.

Berliet is the recipient of various awards and has several publications to her credit, such as her 2nd book for kids, The Book That Makes No Sense. Besides, in 2019, she authored You Are Not A Princess (And That’s Ok!).

Berliet received a B.A. degree from Georgetown University in Political Economy.

Certain highlights of Mélanie’s multihued career are given below:

• She has wide experience in implementing recognized content promotions
• She has made numerous representations on national TV
• She is an expert at folding tablecloths, contoured sheets, as well as sweatshirts with hoods
• She is proficient in developing labels on social media, specifically Facebook and Instagram

Bridget Mallon (Editorial Director)

Ms. Mallon serves as the Editorial Director of the following:

• The Spruce Pets
• The Spruce
• MyDomaine
• The Spruce Crafts

Bridget has been functional in the digital media space, concentrating on layout and furnishings for more than eight years.

Before getting the appointment from The Spruce, Ms. Mallon served as the layout editor for Apartment Therapy. There Bridget supervised the reporting of blueprint, adorning, and interior styles. Earlier, Bridget sharpened her interior decoration skills as the junior web editor for Veranda and Elle Decor periodicals and online editor with HGTV Magazine.

Besides, Ms. Mallon has done reporting on cosmopolitan lifestyle themes for The Huffington Post, Glitter Guide, and More. She has authored articles for Esquire, Cosmopolitan, and House Beautiful.

Functioning as the Editorial Director of The Spruce, Ms. Mallon makes the most of her blueprint familiarity and skills to guide the columnist group in generating content for both business experts and interior decoration fans.

Bridget supervises the guidance of content dealerships and provides her perceptions of all facets of the product, from content veracity to site layout.

Bridget commenced her professional life with Dotdash Meredith as MyDomaine’s Associate Editorial Director. She has afterward been appointed as the Editorial Director for The Spruce labels.

Ms. Mallon has a graduation degree from Honors Tutorial College, Ohio University (B.S. in Journalism), and is a resident of Astoria, Queens. She is a Magna Cum Laude (University Distinction Holder) of 2013.

Furthermore, The Spruce has a formidable editorial team with wide grouping experience. The team is made up of affiliates with functional experience at well-known magazine publishers and websites in their domain.

What is the vision of The Spruce?

The Spruce believes in variety and incorporation, and its objective is to assist everyone in building their dream residences. It is committed to battling bigotry, a major predicament in present-day society.

Disclaimer:

This case study has been created for educational purposes only. There is no intention to create any investment awareness or investment impetus. Investment is subject to market risks, and you should always keep it in your mind. Every prudent individual stays away from random investment decisions and tries to maintain their financials stable. However, if you are seriously interested in making some investment, do it after proper consultation with a seasoned investment advisor. Proper consultation is always necessary to make a level-headed decision. Staying cautious always helps, and reading one or two company profiles will not make you an investment guru. Attaining mental peace should be your sole objective.